There are more and more jobs on Facebook and social network. It is an extremely effective job search channel for candidates. Each channel also targets different audiences. Let’s try to drill down into each channel to see how it is differentiated.
Facebook, Instagram, and Tiktok are the most popular mass social networking channels. Considering the number of users and the diversity in terms of country, territory, gender, age, etc., there is no doubt that anyone can participate in these channels.
It is not intended for recruitment purposes but as a real social network. It’s a place where people can share information, pictures, clips, etc., and interact with each other. Much can be for viewing information, looking at a beautiful image, following a favorite object, .. or simply for entertainment.
With the diversity of goals when participating in these social networks, recruitment information becomes easier than ever to “float” in your newsletters. That’s because entertainment content is actually watched by the majority of people.
Quite a few businesses set up accounts, Fanpage, etc. to recruit. In addition, there are groups created for specific purposes. Our job when searching for jobs is to find out if the business we like has Social Media Accounts for recruitment. Find out which Fanpage is being used to post vacancies and what you want. What industry-specific job groups can you join?
In a world without borders and so large, you need to join smaller groups and follow more specific information sites to find work for you.
These recruitment channels in general have a large number of recruitment jobs and are diverse with all majors, ranks, positions, etc. Mostly because they are free and most people have smartphones, having one social networking account is not uncommon. This makes the use of these channels for recruitment communication preferred by many businesses.
Low cost almost zero, flexibility, and ability to interact with a direct candidate can be said to be strengths and attract a large number of recruitment brands.
However, a problem that also needs to be solved is spam messages, fake job postings, and the accuracy of recruitment information. Not in cyberspace, those are the things that job seekers should consider.
LinkedIn seems to target a clearer and more specific target audience, with that orientation as a social network for employment and job sharing. However, the limitation of this site is that most of the participants are technicians, specialists, etc. These are the subjects whose CV has more or less depth and skill capital, certain knowledge.
If you do not have those factors and have no experience, your CV is likely difficult to be noticed by recruiters on LinkedIn. LinkedIn seems to focus on jobs and share jobs much better than other social media channels. However, to be able to make the most of the utility and effectively exploit information, you need to broaden the scope of the network in this channel.
It doesn’t matter what channel you use to find jobs, most importantly, you find job-related information flows in which situations will work. That is the most important thing.
